Last updated: 8 July 2025
1. Who We Are
Sub-Genius LLC ("Sub-Genius," "we," "us," "our") provides personalised outfit recommendations and related services.
2. Information We Collect
| Category | Examples | Purpose |
|---|---|---|
| Identifiers | Mobile number, (optional) name & email | Account creation, messaging |
| Preferences | Outfit style, preferred send-time | Personalised recommendations |
| Message Data | Sent/received content, timestamps, delivery status | Service analytics & legal compliance |
| Device Info | IP address, browser type (via web logs) | Fraud prevention & site security |
3. How We Collect It
- Directly from you (web forms, SMS replies)
- Automatically via cookies and server logs
- From service providers (e.g., Twilio delivery webhooks)
4. How We Use It
- Deliver daily outfit texts and marketing offers
- Provide customer support
- Improve and secure our service
- Comply with legal obligations (TCPA, CTIA, etc.)
5. Sharing & Disclosure
We do not sell or rent personal data. We share only with:
| Recipient | Purpose |
|---|---|
| Twilio Inc. | SMS delivery & opt-out processing |
| Analytics providers | Site usage statistics |
| Law enforcement | When legally compelled |
All vendors are bound by contractual data-processing agreements.
6. Data Retention
Opt-in proofs and message logs are stored for four years (FCC/TCPA requirement), then deleted or anonymised.
7. Your Choices
| Choice | How To |
|---|---|
| Opt-out of SMS | Text STOP to +1 463 264 4911 |
| Access / Delete Data | Email andrew@bsandco.us with your request; we will verify your identity and respond within 30 days |
| Cookie Controls | Adjust your browser settings to block or delete cookies |
8. Security
We use TLS encryption in transit and restrict access to message logs to authorised personnel only.
9. Children
Our service is not directed to children under 13, and we do not knowingly collect their data.
10. International Users
The service is intended for U.S. and Canadian residents. If you access it from other regions, you consent to the transfer of your data to the United States and its processing under U.S. law.
11. Contact
Email andrew@bsandco.us
Call/Text +1 463 264 4911
[Mailing Address—replace with business address]
12. Changes
We may update this Privacy Policy. Material changes will be announced via the website or SMS. Continued use after 30 days constitutes acceptance.